As we move firmly into the digital age, one of the tenets of marketing has become "meet consumers where they are," whether that's a phone, tablet, computer or smartwatch. And as marketers in the cause space get increasingly savvy, we're seeing innovative ways to integrate a company's social impact messages into consumers' everyday experiences, including a smart appliance that triggers a donation, harnessing emojis for fundraising and a fitness tracker just for kids with a cause tie. The newest example has taken to dating apps – interjecting to educate consumers on an important issue while they surf for a date.
In 2015, JetBlue revealed a first-of-itskind 24,000 square foot airport farm at JFK’s Terminal 5 (T5). The project is a partnership with nonprofit partner GrowNYC to promote local agriculture and enrich the airport customer experience with green space.
Beginning this fall, the 2016-2017 class of the Fulbright-National Geographic Digital Storytelling Fellowship will embark on global journeys to study significant social and environmental issues--from the need for community-based food systems in India to the effects of climate change on rural communities in Northern Africa--and share their findings with the world through National Geographic's media assets.
How do you reduce the need for 50,000 truck trips a year, avoiding the air emissions equal burning 100,000+ gallons of fuel? Domtar's Hawesville, KY mill found a creative strategy to do just that.
World Wildlife Fund (WWF) is using Global Tiger Day today to call on governments across Asia to investigate all tiger breeding centers and close any operations involved in the illegal tiger trade. WWF is also calling on the US to do more to address its own large captive tiger population.
Sunshine and shadows dappled the Merced River canyon on a cool morning as I drove to Yosemite last week. Hillsides were dressed in dusty browns and variegated greens. It’s another summer in the Sierra Nevada.
Owens Corning (NYSE: OC) announced significant progress in reducing its environmental footprint and increasing the handprint efforts that advance its positive impact around the world. The company released these results today in its tenth annual sustainability report.
Companies can utilize Conflict Minerals Reporting as an opportunity to thoroughly investigate their supply chains, create value-sharing and mitigate risk by getting to know their suppliers throughout the supply chain.
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
Earth's beauty and resources should be appreciated now and preserved for generations to come. Discover the stewardship initiatives underway to protect...
Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
