As the global population continues to rapidly grow, the demand for fresh water is growing with it. Even without accounting for shifting weather patterns driving regional droughts like those seen recently in California and the Horn of Africa, demand for fresh water for agricultural, industrial and municipal use is predicted to increase by 50% globally between 2000 and 2030.
However, the supply of water is not keeping pace with demand. By 2030, scientists project there will be a 40% gap between the expected need for and availability of water.
This situation is unsustainable. If we are to support a growing, increasingly demanding world, we must tackle the water scarcity crisis –so where can we find the water we need?
General Mills Inc. (GIS) said Monday that it will accelerate the adoption of regenerative agricultural practices on one million acres of farmland by 2030.
Kevin O’Donnell, director of sourcing and operations sustainability at General Mills, discusses the importance of implementing eco-friendly practices throughout the agriculture industry.
General Mills committed Monday to expanding regenerative agriculture practices by 2030 on one million acres of land used to source its food ingredients. The Golden Valley-based food company is starting with oats grown in the U.S. Northern Plains and southern provinces of Canada, and will partner with both organic and conventional farmers and suppliers of wheat, corn and sugar beets over the next decade. The commitment includes at $500,000 grant to Kiss the Ground, a nonprofit organization that conducts on-farm training programs for growers implementing the practices. Regenerative agriculture is an umbrella terms for a suite of land management practices aimed at improving the health of the soil, which is seen as way to combat climate change.
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, an award-winning incubator for courageous ideas that drive impactful change on behalf of our ocean, announced today a splashy partnership with one brave sea turtle Sydney to put an end to all plastic straw emoji usage.
Pentair and the Pentair Foundation today announced a new collaboration with Shining Hope for Communities (SHOFCO) to deliver clean water to the people living in Mathare, an impoverished settlement in Nairobi, Kenya.
The P&G water purification technology is an amazing innovation that quickly turns 10 liters of dirty, potentially deadly water into clean and drinkable water.
Join Procter & Gamble and our Children’s Safe Drinking Water partners as we continue #DoingGoodEveryDay on our way to providing 25 billion liters of clean water by 2025.
Water is a valuable natural resource and the primary element in many of Kimberly-Clark’s manufacturing processes. This World Water Day the company is releasing an inside look at the implementation of WaterLOUPE at one of its twelve mills located in high water-stressed areas. WaterLOUPE is a water scarcity dashboard developed by Kimberly-Clark and Dutch research institute Deltares that provides critical data to inform local communities on water risk, availability and the use of water in scale and over time.
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