One of the first big milestones for this Responsible Business pioneer in the hospitality industry, was the introduction of the umbrella corporate brand – Radisson Hotel Group – leveraging the global brand recognition of Radisson. The company defined a new five-year strategy, in which Responsible Business is one of the essential drivers of delivering Memorable and Meaningful Moments to guests.
Regardless of political leanings, companies understand that climate change presents a significant risk to the American economy and recognize the urgent need for action. “One of the most important things that companies can do is to continue to elevate the voices that say ‘this is beyond politics,’” says Anthony Leiserowitz, Director of the Yale Program on Climate Change Communication in a recent Ceres webinar.