The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
In its ongoing endeavor to develop directors with diverse voices, backgrounds, life experiences and perspectives, Fox Audience Strategy has begun it second annual Fox Global Directors Initiative (FDI). The directors who have been named Fox Director Fellows will participate in comedy or drama apprenticeship programs and be pitched for directorial opportunities across Fox entertainment programs.
In 2008, I began running as a way to stay fit and healthy. I never dreamed it would turn into so much more. After my husband passed away suddenly in 2010, I turned to running to find some peace of mind. It became my solace and offered me clarity. I can’t believe all the running goals I’ve accomplished; 2 full marathons, 8 half marathons and countless shorter races. Running has shaped my life not only physically but more importantly, mentally. I have a love and a passion for running that I want to share with others. They can take that feeling of accomplishment and pride from running and apply it in all areas of their lives.
To put that in perspective, 3 million is larger than the populations of all but two of America’s 100 largest cities, as well as the populations of 21 states, including Mississippi, Utah, and West Virginia.
It’s rare to find an automaker or other brand that doesn’t have a pet project, charity or cause they donate to and maybe give some lip service. But in Subaru of America’s case, their commitment to environmental causes is authentically deep.
Thirteen-year NFL veteran Chris Draft and 11-year veteran Brian Finneran will be rappelling down Atlanta’s Buckhead Tower with Team LIVESTRONG at “Over the Edge” on Sept. 10 to raise funds for LIVESTRONG at the YMCA.
Working with community groups such as Black Women for Wellness and Valley Jewish Community Center as well as large, national organizations, Anthem Blue Cross has launched an ambitious diabetes prevention program to educate, treat and support its members who are at risk of developing type 2 diabetes.
As summer continues, Versaic's Energy clients are powering the way with their CSR initiatives. We have picked some of the highlights from their various giving programs to share with you- we hope their good work will inspire you in your quest for making an impact in your community!
Happy birthday to the National Park Service! For 100 years, our national parks have provided a reprieve from city life, important education about conservation and some pretty memorable adventures.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
