In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do, and what they have actually done, according to the 2014 Cone Communications Digital Activism Study.
MGM Resorts International in partnership with American Airlines and The USO hosted over 70 Wounded Warriors along with their spouses and loved ones for the annual "Salute to the Troops" VIP weekend at The Mirage in Las Vegas.
While most children might consider a trip to Walt Disney World a wish of a lifetime come true, 6-year-old cancer survivor Liam Waldron's wish is to become a vehicle impact manger so that he can conduct his own real-world crash test.
When civil rights activist Bob Brown learned how many school children in Africa didn’t have access to school books, he set out to change the world – one book at a time.
Alliance Data associates contributed $1.35 million out of their own wallets, which the company then matched dollar for dollar, for the first time this year, for a total contribution of $2.6 million to United Way chapters across the country. According to statistics from United Way of Metropolitan Dallas, funds like these mean 18,240 abused children will be able to receive yearlong crisis intervention and counseling or 24,320 students will be to participate in interactive STEM programs to strengthen the bench of the next generation workforce.
HP uses it to engage employees. Groupon encourages restaurant visits with it. DICK’s leverages its power to remind consumers that sports matter. New Balance moves shoes with it. What is it? “It” is a strategic, win-win partnership between company and cause that pays both social and financial dividends: it’s cause marketing. All of these brands have won the industry's highest honor: the Cause Marketing Halo Award. And the 2016 submission period is now open!
Channel 2 WSB-TV and The Trust for Public Land named Tom Branch as Atlanta’s 2015 Cox Conserves Hero. Branch’s nonprofit of choice, Park Pride, will receive $10,000 on his behalf. The three finalists were chosen by a judging panel and then competed in an online public vote to be named Atlanta’s Cox Conserves Hero.
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