Sustainability-themed advertising has become a prominent and enduring trend, according to a recent study by Nielsen. The report, which uses statistics from Nielsen’s Ad Intel, a comprehensive source of global advertising data, highlights the growing significance of sustainability
ESG issues have rapidly risen in relevance in recent years and are increasingly topping board agendas. But when it comes to ESG reporting, corporate purpose leaders are split on its effectiveness and intended purpose.
Now that we’ve passed the early groundswell of employee-led action on DEI, we’re entering a new phase where affinity and employee resource groups are a must-have — and possibly a more effective — component of a corporate DEI and culture strategy.
In a hybrid world where more companies have more people in more places they need ways to connect everyone across remote and in-person contexts. More companies will use their corporate purpose programs to bring people together and strengthen culture with volunteering as key lever.
The economic downturn is placing pressure on companies to tighten budgets. In spite of this, companies remain committed to being a force for good. We expect fewer bold statements from companies and more action focused on local communities where they can make a profound impact.
