Life is full of unexpected moments, and unique choices and conventional milestones, like getting married or starting a new job, can be bypassed or reached at different times by different people.
Consumer packaged goods (CPG) companies often find themselves boxed in by customer demand. On one hand, more shoppers say they want to purchase more sustainable products, but many are not willing to pay a premium. And although most consumers still base their purchases largely on price and performance, the trends are clear: Environmental sustainability is expected. This applies to not only products, but also packaging.
Meet Aaron Ewen. Aaron works for First Sun Management Corporation, a Wendy’s franchise organization based in South Carolina. Before Aaron was promoted to district manager, he was a general manager and his franchise organization named his Wendy’s “restaurant of the year” in 2016, which is pretty impressive because, in Aaron’s words, “The Clemson location is the only Wendy’s that I have had the honor of running.”
The unbridled accumulation of single-use, post-consumer plastic bottles represents a social and environmental crisis affecting populations and landscapes the world over. While industrialized countries have evolved systems and customs that effectively displace this waste stream, the problem is glaringly evident in less-industrialized countries, ill-equipped to control the flow.
So remember, it’s never okay for someone to say, “I can’t do much – I’m just one person.” That is categorically false. None of us are just one person, but rather parts of our families, friend groups and communities.
More and more, citizens and consumers are becoming socially and environmentally aware, and want their purchasing decisions to reflect their beliefs. In a capitalist society, social enterprise provides consumers with a form of activism as organizations with a social purpose open up an alternative for consumers to spend their money responsibly rather than on goods or services that ultimately perpetuate the growing global wealth disparity.
We are witnessing an unprecedented technological explosion unfold, and the number of industries and occupations with a shortage of skilled talent is growing as well. As a direct result, companies are doing more to brush up on their talent acquisition processes and finding ways to attract truly top talent. One of the best things about this is that corporate social responsibility (CSR) is getting its due attention.
Further reinforcing trends seen over the last six months, CECP: The CEO Force for Good has drawn together its current research base to develop a series of insights designed to help guide companies as they shape their social strategies, which have gained new global importance given the unique role they are suited to play in this time of sociopolitical uncertainty.
Job descriptions for corporate responsibility practitioners commonly include references to supply chain, community engagement and sustainability reporting. Now, add lobbying to the list.
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