AEG's Commitment to Social Impact and Volunteerism

AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create a better tomorrow for all. We are dedicated to enriching the lives of children and families in need through charitable activities that focus on public service initiatives, community outreach, and volunteerism in the areas of education, the arts and health and wellness programs with a focus on children and youth.

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Videos from this campaign

Joshua's wish was to be an LA Kings player for a day.
LA Kings Skate for LA Strong Benefit Hockey Game
Herbalife and LA Galaxy logos
LAG, LAGF and Herbalife Logos
LA Galaxy, LA Galaxy Foundation + Herbalife logos
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LA Kings players visited CHLA
LA Galaxy's Midfielder, Diego Fagúndez, and Play-by-Play Broadcaster, Joe Tutino, Inspire Migrant Students during AEG’s Coachella Valley Invitational
LA Galaxy x Herbalife

Content from this campaign

Diversity & Inclusion

AEG Celebrates Women’s History Month With Employee Led Initiatives That Inspired and Elevated Women
AEG, the world’s largest sports and live entertainment company, celebrated Women’s History Month with a series of events led by its Women@AEG employee network group (ENG), that were designed to inspire, mentor, and uplift women across the organization.

Philanthropy & Cause Initiatives

LA Kings Partner With Make-a-Wish Foundation To Fulfill a Young Fan’s Dream
In partnership with Make-A-Wish Foundation, AEG’s LA Kings made a lifelong dream come true for 12-year-old Joshua Bauer-Mesa by welcoming him as an honorary member of the team.

Philanthropy & Cause Initiatives

LA Kings and Ontario Reign Celebrate Read Across America Week With Local Southern California Students
AEG’s LA Kings and Ontario Reign took to the classroom instead of the ice to celebrate Read Across America Week, emphasizing the importance of literacy and education.

Philanthropy & Cause Initiatives

LA Kings and NHL Rally for Wildfire Relief With Skate for LA Strong, “A Celebration To Support the Fire Recovery Efforts in Los Angeles”
With the Los Angeles area having suffered catastrophic damage from the recent wildfires, AEG’s Los Angeles Kings teamed up with the National Hockey League (NHL) to host a special benefit hockey game, Skate For LA Strong.

Education

LA Kings Team Up With Blue Shield of California To Empower Youth in Long Beach, CA
Eighty-five third graders at Hudson Elementary School in Long Beach, CA, received a major surprise on Feb. 11, 2025, when they each were given a brand-new bicycle from AEG’s LA Kings.

Health & Healthcare

AEG Presents Global Touring Matches Chappell Roan’s $25K Donation To Support Artist Healthcare
With a combination of financial insecurity and heavy creative demands, the music industry can often take a heavy toll on the mental health of artists. Research indicates that 50% of musicians reported symptoms of depression, while an estimated 73% experience anxiety.

Social Impact & Volunteering

LA Galaxy Players Edwin Cerrillo and Mauricio Cuevas Empower Coachella Valley Migrant Students
With the AEG’s Coachella Valley Invitational underway, LA Galaxy players Edwin Cerrillo and Mauricio Cuevas took a break from pre-season matches on February 10, 2025, to meet with migrant students at Palm View Elementary School in Coachella, CA,

Philanthropy & Cause Initiatives

LA Kings Help Support Youth Experiencing Homelessness in Los Angeles
In remembrance of Christiana Duarte, a former employee of AEG’s LA Kings who was tragically killed while attending the 2017 Harvest Music Festival, the LA Kings have partnered with Covenant House California to distribute handmade blankets to youth experiencing homelessness

Philanthropy & Cause Initiatives

LA Kings Players Deliver Smiles and Support to Patients at Children’s Hospital Los Angeles
As part of the Los Angeles Kings' commitment to Children’s Hospital Los Angeles (CHLA), the entire team, including Drew Doughty, Philip Danault, Kevin Fiala, Anze Kopitar and Adrian Kemp, visited nearly every wing at the hospital to deliver smiles and support

Philanthropy & Cause Initiatives

LA Galaxy and Los Angeles Kings Join Forces With 10 Local Professional Teams to Support Those Impacted by Los Angeles Wildfires
AEG’s LA Galaxy and Los Angeles Kings have united with 10 other local professional sports franchises to pledge a combined donation of more than $8 million to help those impacted by the recent devastating wildfires in Los Angeles.
AEG logo

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