2013 Cone Communications Disaster Relief Trend Tracker

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2013 Cone Communications Disaster Relief Trend Tracker

As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid organizations – to provide critical relief assistance. According to the 2013 Cone Communications Disaster Relief Trend Tracker, nearly nine-in-10 (87%) global consumers believe companies must play a role in natural disaster response – in part because the majority (69%) thinks corporations are better able to effectively respond.

Content from this campaign

JetBlue Leverages Assets to Create Long-Term Hurricane Relief
It’s been over three weeks since Hurricane Maria made landfall, leaving a path of destruction in its wake.  As the tenth-most intense Atlantic hurricane on record, the storm devastated Puerto Rico, completely destroying the island's power grid and...
Oct 6, 2017 6:45 PM ET
Hurricane Harvey: Unique Ways Companies Are Stepping Up
Hurricane Harvey made landfall a week ago but the damage it leaves behind will not dissipate so quickly. The storm is a one-in-1,000 year rain event, dumping...
Sep 1, 2017 4:00 PM ET
P&G and Whirlpool Partner to Bring Clean Laundry to Earthquake-Stricken Italy
When it comes to disaster relief, it's all hands on deck – and companies are stepping up in increasing numbers to provide donations, products and services to help those in need. Although some schools of thought may suggest steering clear of in-kind donations, with the...
Apr 3, 2017 10:15 AM ET
Disaster Relief: How Companies Can Get Involved in Nepal Earthquake Efforts
As rescue workers continue to survey the damage from the magnitude- 7.8 earthquake that struck Nepal on Saturday, one...
May 1, 2015 2:15 PM ET
Companies in Action: Case Studies in Effective Corporate Disaster Relief
When disaster strikes, the demand for company involvement in relief efforts is astounding – with nearly 90 percent of global consumers looking to companies for help. Although there's a fine line between authenticity and exploitation, companies have the...
Sep 6, 2013 1:00 PM ET