Heeding the Global Call for Help: Five Tips for Effective Company Disaster Relief

Natural disasters can't be predicted, but they can be planned against, and the global consumer demand for corporate action and assistance is loud and clear: 87 percent of citizens expect companies to play a role in natural disaster response. This is according to our newly released 2013 Cone Communications Disaster Relief Trend Tracker, reflecting the sentiments of more than 10,000 citizens in 10 countries, including the United States, Canada, Brazil, the United Kingdom, Germany, France, Russia, China, India and Japan.

The mandate for corporate relief efforts comes as citizens around the world grow disillusioned with governments' responses to-date. Nearly seven-in-10 (69%) citizens believe corporations are better equipped than governments to effectively respond to disasters. But companies are not alone.

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