2013 Cone Communications Disaster Relief Trend Tracker
As communities around the world continue to recover from natural disasters on epic scales, citizens look to companies – not just governments or aid organizations – to provide critical relief assistance. According to the 2013 Cone Communications Disaster Relief Trend Tracker, nearly nine-in-10 (87%) global consumers believe companies must play a role in natural disaster response – in part because the majority (69%) thinks corporations are better able to effectively respond.