AEG's Commitment to Social Impact and Volunteerism

AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create a better tomorrow for all. We are dedicated to enriching the lives of children and families in need through charitable activities that focus on public service initiatives, community outreach, and volunteerism in the areas of education, the arts and health and wellness programs with a focus on children and youth.

Videos from this campaign

LA Galaxy, LA Galaxy Foundation + Herbalife logos
logos
logos
LA Kings players visited CHLA
LA Galaxy's Midfielder, Diego Fagúndez, and Play-by-Play Broadcaster, Joe Tutino, Inspire Migrant Students during AEG’s Coachella Valley Invitational
LA Galaxy x Herbalife
All logos
Person stacking cardboard boxes
Students pose in front of the Rose Bowl stadium.
Group of 4 people talking on stage

Content from this campaign

Philanthropy & Cause Initiatives

AEG’s Eisbären Berlin Raises Awareness and Funds for the Fight Against Cancer Through Annual “Pink in the Rink” Campaign
Every October, in honor of Breast Cancer Awareness Month, AEG’s German ice hockey champions, Eisbären Berlin, trade their usual team colors for a bold and meaningful hue: pink—as part of their annual “Pink in the Rink” campaign.

Social Impact & Volunteering

AEG Presents Rocky Mountains Partners With Wish for Wheels To Donate Bikes to Second Grade Students at Garden Palace Academy in Denver, Colorado
More than 15 employees from AEG Presents Rocky Mountains built 47 new bikes to support Wish for Wheels, a non-profit organization that empowers the well-being of kids, families, and communities through the gift of a brand-new bike and helmet to second grade students.

Social Impact & Volunteering

LA Galaxy Partners With the Jessie Ress Foundation: Never Ever Give Up To Support MLS’ Annual Kick Childhood Cancer Campaign
In support of Major League Soccer’s Kick Childhood Cancer campaign, AEG’s LA Galaxy, in partnership with adidas, hosted 11 cancer patients from The Jessie Ress Foundation: Never Ever Give Up at the club’s second annual Boot Making Lab, at Dignity Health Sports Park in Carson, CA.

Philanthropy & Cause Initiatives

AEG Announces $385,000 in Community Grants to 22 Nonprofit Organizations Supporting K-12 Education, Arts, and Health and Wellness
AEG, the world’s leading sports and live entertainment company, today announced that 22 non-profit organizations across the United States will receive grants totaling $385,000 from the AEG Community Foundation to further their missions.

Philanthropy & Cause Initiatives

LA Kings Unite With AmeriCorps for 9/11 Day Meal Pack, Assembling 400,000 Meals for Southern California Families
To honor September 11 National Day of Service and Remembrance, AEG’s LA Kings partnered with AmeriCorps to support 9/11 Day’s Meal Pack Program and help thousands of families in need across Southern California.

Philanthropy & Cause Initiatives

LA Galaxy Partners With Herbalife and U.S. Soccer Foundation To Unveil New Mini-Pitch To Inspire Local Youth Through the Power of Play
AEG’s LA Galaxy, in partnership with Herbalife and the U.S. Soccer Foundation, unveiled a new mini-pitch at Rio Vista Elementary School in Pico Rivera, CA, on August 19, 2024 that is designed to offer local children a safe and dedicated space to play soccer.

Environment

LA Kings and SoCalGas Partner With Friends of the LA River To Support Los Angeles River Restoration
Once the primary water supply for the greater Los Angeles basin, the 51-mile Los Angeles River has been impacted by years of neglect and urban development that today threatens the water quality and wildlife habitats.

Philanthropy & Cause Initiatives

LA Galaxy Host “Global View on Mental Health” With LA Galaxy’s Maya Yoshida, Miguel Berry and Alumnus Cobi Jones
In sports, an athlete’s ability to maintain mental focus is what leads to their performance. However, data has shown that there is a high rate of mental health stigma among student athletes.

Environment

Mercedes-Benz Arena, Shanghai Celebrates World Earth Day Through Music, Art, and Community Engagement
As the world celebrates World Earth Day on April 22nd, AEG’s Mercedes-Benz Arena (MBA) in Shanghai has taken the initiative to raise awareness about environmental issues through a series of events under the theme "Planet vs. Plastics."

Philanthropy & Cause Initiatives

LA Kings Players Brighten Spirits at Children’s Hospital Los Angeles (CHLA) in Recognition of Make March Matter
In support of the franchise’s on-going partnership with Children’s Hospital Los Angeles (CHLA), all active roster players from the LA Kings volunteered their time to bring joy and inspiration to young patients and their families at CHLA.
AEG logo

More from AEG

  1. AEG Celebrates Diversity and Inclusion
    AEG embraces the diversity of the communities where we do business and appreciates our differences in ethnicity, gender, gender identity, age...

  2. AEG's Commitment to Sustainable Operations
    AEG's sustainability initiative, AEG 1EARTH, is designed to reduce our consumption of the planet’s limited resources. Through our comprehensive...

  3. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...

  4. AEG's Commitment to Social Impact and Volunteerism
    AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...