Cause Marketing Masters Series

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Cause Marketing Masters Series

Now you can learn from the world’s cause marketing masters without leaving your desk.

Each month Cause Marketing Forum Teleclasses bring the sharpest players in business/nonprofit partnering into your office to share valuable advice that will help you do well by doing good.

Click here to view the schedule.

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The Cause Marketing Masters Series presents "Clorox's Green Works and Sierra Club: A Case Study " featuring Clorox's Aileen Zerrudo and Sierra Club's Johanna O'Kelley
Clorox's Green Works brand is the #1 natural cleaning brand in the U.S. Its launch in January 2008 was particularly high-profile because of its unexpected partnership with the Sierra Club. Join us for our April 13 teleconference as Clorox's Director of Corporate Communications Aileen Zerrudo and Sierra Club's Director of Licensing and Cause-Related Marketing Johanna O'...
Mar 30, 2010 2:00 PM ET
The Cause Marketing Masters Series presents "Corporate Social Marketing: Why It's Best in Breed "
(3BLMedia/theCSRfeed) January 7, 2010 - In our kickoff teleconference of 2010, Nancy Lee, President of Social Marketing Services, and an adjunct faculty at the University of Washington, will describe the tenets of effective corporate social marketing in a presentation illustrated with case studies from a variety of industries. ...
Jan 7, 2010 1:30 PM ET
Cause Marketing Measurement: Techniques for Practical Implementation
Date:  December 8 at 1:30 pm EST Transactional cause marketing drives sales. Employee engagement attracts recruits. Corporate social marketing changes behaviors and enhances reputations. At least that's the promise -- but how do you know if it's happening with your programs? And when it does, how can you quantify it? Join Farron Levy, president of True Impact -- a leading...
Nov 13, 2009 10:15 AM ET
A Decade of Yoplait's Saving Lids to Save Lives
Date: October 20, 2009 at 1:30 EST Whenever cause marketing program awareness surveys are mounted, a perennial "best known" is Yoplait's campaign that rewards consumers for sending in a yogurt lid by donating a dime to Susan G. Komen for the Cure. During this one-hour session, Berit Morse, Promotion Marketing Manager at General Mills, will share the story behind "Save Lids...
Oct 1, 2009 4:45 PM ET
(RED) at Three: Lessons Learned/Plans for the Future
Date: September 10, 2009 at 1:30 pm EST (RED) burst on the scene in 2006 with unprecedented star power and media support, a unique business model and an incredible array of brand partners. Since then (RED) has raised over $130 million to fight AIDS and HIV in Africa, helped fund programs in Lesotho, Rwanda, Ghana and Swaziland that have reached more than 4 million people and has...
Aug 25, 2009 4:22 PM ET

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