Hallmark | Caring In Action

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Hallmark | Caring In Action

Hallmark’s business is built on helping people form emotional connections to make a genuine difference in the lives of others. That’s true not only of our products, but also the way we create them.

It’s also a long-standing tradition. Founder J.C. Hall strongly believed that the economic, civic, cultural and social strength of a community is reflected in its citizens and, by extension, Hallmark employees.

His son and current chairman, Donald J. Hall, felt the same way, leading an effort to articulate a code of beliefs and values to guide our work, and influencing philanthropy and a multitude of civic initiatives in Kansas City. His sons – Donald J. Hall, Jr., CEO, and David E. Hall, president, – in turn, are carrying forward the same sense of commitment to community and responsible business practices.

Commitment at the top means that being a good corporate citizen isn’t just something we talk about at Hallmark. It’s the essence of who we are. As part of this commitment, view Hallmark’s most recent Social Responsibility Report, which provides a comprehensive look at Hallmark’s community involvement, sustainability, and diversity and inclusion progress. Initiatives in 2016 from operations in Kansas City and around world are included to provide a more complete story about our global company’s diverse portfolio of businesses including Hallmark Greetings, Hallmark Retail, Hallmark Home & Gifts, Crown Media, Crayola and Crown Center.

Click here to download our 2017 Caring In Action Report.

Content from this campaign

Hallmark Donates Baby Clothes to Families in Need
In the fast-moving retail business, trends and seasons change quickly. For the Hallmark Baby business, that means clearing out excess baby and toddler clothes in order to keep the product assortment fresh for consumers. In 2017, for the first time, Hallmark Baby made a large donation of infant and toddler clothing to help families with young children through- out the Kansas City metro...
Dec 11, 2018 9:35 AM ET
Hallmark Eliminates Styrofoam from Its Facilities
Did You Know? An EPA study found that every 10,000 tons of materials recycled supports nearly 16 jobs and $760,000 in wages. Recycling contributes to both the protection of our environment and American prosperity.
Dec 5, 2018 9:40 AM ET
Hallmark Is Converting Gift Wrap Into Energy
In 2017, Hallmark Greetings celebrated the 100th anniversary of gift wrap by telling the story of how the Hall Brothers invented the product in 1917. During the Christmas season, the Leavenworth team hosted national TV crews from NBC’s "Today Show," ABC’s "Made in America," and Hallmark Channel’s "Home & Family." That meant plenty of bright lights and cameras at the Leavenworth...
Nov 16, 2018 9:45 AM ET
Hallmark Shows Gratitude for Veterans
In 2016, Kelly Brock, a reservation coordinator for Hallmark’s attractions, and member of Hallmark’s Military Interest Group (MIG), reached out to her father-in-law’s USS Hornet organization with an idea. The Hornet’s members — veterans who served in the Pacific War, World War II, and the Vietnam War were looking for a location to host their annual reunion the next year. Brock suggested...
Nov 9, 2018 10:25 AM ET
Hallmark Enables Arts Education in the UK
Hallmark Greetings’ United Kingdom (UK) business partnered with local colleges and universities to open the door for students toward a career in the arts, working with six different groups in the past year. In 2017, Hallmark UK began a new partnership with One In A Million, a charity in Bradford that...
Oct 16, 2018 8:40 AM ET