Project LUV Seat: Repurpose with Purpose

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Project LUV Seat: Repurpose with Purpose

After a large-scale redesign of its cabins, Southwest Airlines was left with 43 acres of leather. As a global citizen committed to environmental sustainability, Southwest wanted to do something innovative with the used material. They are partnering with social enterprises in Kenya, Malawi, and the Untied States to upcylce the leather into new products.

Content from this campaign

Southwest Airlines Donates Leather LUV Seat Products In Nairobi, Kenya
DALLAS­­, October 30, 2014 /3BL Media/ - Southwest Airlines (NYSE: LUV) today announced the distribution of products made in Kenya and the U.S. as part of its global upcycling initiative...
Nov 3, 2014 5:15 PM ET
Southwest Airlines Upcycles 43 Acres of Plane Interior
Original article on Triple Pundit. As airline companies compete to be the No. 1 customer choice for flying the...
Jul 22, 2014 10:00 AM ET
Southwest Airlines Upcycles 80,000 Leather Seats Into Bags, Shoes and Balls
Original article on The Guardian. What would you do if you found yourself with 80,000 leather aeroplane seat covers that you needed to dispose of? That's the situation in which Southwest Airlines, America's largest budget carrier, found...
Jul 16, 2014 4:00 PM ET
Southwest Airlines Launches Upcycling Project
Original article on Environmental Leader. Southwest Airlines has launched an upcycling initiative to transform 43 acres of used leather seat coverings into new products. The LUV Seat: Repurpose with Purpose...
Jul 16, 2014 10:00 AM ET
Repurpose with Purpose: Southwest Airlines Takes Sustainability to the Next Level
It is with great excitement that today, we’re launching LUV Seat: Repurpose with Purpose, our Company’s newest global sustainability initiative that will upcycle the used leather seat coverings from the Evolve retrofit into brand new products that support local communities.  Through...
Jul 15, 2014 12:00 PM ET