The Airline that LUV Built Supports the House that LUV Built
Southwest Airline's LUV relationship with the Ronald McDonald House first began in 1983, when Southwest Captain Dick East, on an overnight flight from HOU, took Fellow Pilots to visit families at the local Ronald McDonald House. The Ronald McDonald House held a special place in his heart, as Dick had lost his daughter to leukemia. He started bringing more Pilots to Ronald McDonald Houses, visiting the families, and cooking them dinner. When he brought Herb and Colleen as guest chefs, it was LUV at first sight! Ever since, Southwest Airlines has served Ronald McDonald House Charities through donations at the annual LUV Classic Charity Golf Tournament and, of course, through the numerous Employee volunteers who give their time and effort to cook dinner at Ronald McDonald Houses around the system.