Sustainable Brands Conference 2012

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Sustainable Brands Conference 2012

Branding for Good is proud to be a media partner for this year's Sustainable Brands conference in San Diego June 4-7. All of the stories in this campaign are about companies, speakers and products that will be at the conference.

Content from this campaign

// We First: a Way to Look at the World as a Mutually-Dependent Global Community
"We First is the name of the company...but more than's a way of looking at the world." Simon Mainwaring...
Oct 1, 2012 8:00 AM ET
Taylor Guitars: Premium Acoustic Guitars
Bob Taylor: “Get in For More. It’s Gooder.” Branding for Good met up with Bob Taylor at the Sustainable Brands Conference in San Diego, California in June. He strips sustainability down to some...
Aug 29, 2012 8:30 PM ET
Battle of the Brands: Hurley v.s. Quiksilver
Author: Julia Gil With more companies emphasizing their CSR practices, more consumers begin to value and choose products based on ethical practices rather than economic reasoning. Consumers then instinctively rate these sustainable companies based on how well they manage to integrate their “sustainable concepts” with their...
May 23, 2012 7:00 PM ET
Green Mountain Coffee Roasters: Brewing up Community Support and Corporate Challenges
Driven by their motto – “Brewing a better world” – GMCR supports local and global communities. Yet their latest controvesy within management is affecting their stock and reputation. Can their cause-brand survive in such turbulance? // Read on
May 23, 2012 3:30 PM ET
Walmart Canada's Sustainability Path
Branding for Good talked with Andrew Telfer, Manager of Sustainability at Walmart Canada, to discuss his company’s sustainability initiatives. With more than 85,...
May 11, 2012 7:45 PM ET