2012 Cone Green Gap Trend Tracker Webinar

Join Cone Communications for a FREE webinar on April 11, 2012 from 2:00-3:00 p.m. EDT to discuss the findings of the 2012 Cone Green Gap Trend Tracker. For the third time, the trend tracker examines consumers’ perceptions of green marketing messages, unearthing insights all companies need to know.

The webinar will cover:
• The gap between consumer perception and environmental reality
• The marketing approaches that are most influential in consumer environmental purchase decisions
• Ways companies can provide clarity to environmental marketing messages
• Barriers and motivators that are preventing or driving environmental purchases

Speakers:

Jonathan Yohannan, Executive Vice President, Corporate Responsibility, Cone Communications

Liz Gorman, Senior Vice President, Corporate Responsibility, Cone Communications

To register for this free webinar, please click here.