2012 Cone Green Gap Trend Tracker

Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims. This skepticism may even affect sales. In fact, as many as 77 percent would be willing to boycott if misled, according to the 2012 Cone Green Gap Trend Tracker.

Videos from this campaign

Content from this campaign

Innovation & Technology

Sustainability That’s Not a Sacrifice: BMWi at Sustainable Brands

Environment

FTC Green Guides: Will the New Guides Help Consumers Understand Green Claims?

Environment

Companies Clarify Recycling for Consumers

Environment

Connecting Consumers to the Environment

Environment

Earth Day Roundup

Events, Media & Communications

Green Products Take the Stage

Environment

2012 Cone Green Gap Trend Tracker Webinar

Environment

Consumers May Not Be “Buying” Companies’ Environmental Claims

Events, Media & Communications

Consumers Still Purchasing, But May Not Be "Buying" Companies' Environmental Claims

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