Companies Clarify Recycling for Consumers

"Can I recycle both the bottle and its cap?" "Is there any way to bring this back to the store for disposal?" "What does a #3 recyclable symbol actually mean?" These are all questions consumers are faced with on a daily basis when it comes to home recycling. And now, a number of leading brands are banding together to provide clarity to consumers and solve for end-of-life issues.

According to Sustainable Brands, Yoplait*, Estée Lauder and BJ's Wholesale Club are just a few of the major brands working together to launch a new set of voluntary recycling labels intended to decrease consumer confusion, and in turn, increase recycling rates.

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