AEG Concludes Annual Season of Giving with Community Holiday Party for More than 700 Children and Families in Los Angeles
AEG, the world’s leading sports and live entertainment company, concluded its Season of Giving, the company’s annual holiday initiative that encourages its employees to engage in charitable activities in their local communities, with a community holiday party near the company’s global headquarters in Los Angeles at L.A. LIVE and the Los Angeles Convention Center on December 18, 2018.
More than 700 residents of the nearby Pico-Union district along with various Los Angeles County-based nonprofit organizations such as Big Brothers Big Sisters of Greater Los Angeles, several neighborhood Boys & Girls Clubs and others, enjoyed free ice skating at LA Kings Holiday Ice at L.A. LIVE, a full dinner service, holiday crafts and games administered by AEG employee volunteers, in addition to photos with Santa Claus.
Participating nonprofit organizations also included various AEG Community Foundation grant recipients including Playworks SoCal, Brotherhood Crusade, YMCA of Metropolitan LA among others.
The AEG Community Foundation also recently awarded Playworks an additional $25,000 grant as the winner of AEG’s #SpreadCheer Challenge.