ammado Joins Celebration in Honour of the Centennial of Ermenegildo Zegna Through Vellus Aurem Donations

(3BLMedia/theCSRfeed) DUBLIN / MILAN – 20 May 2010 - On occasion of the Ermenegildo Zegna Centenary, the company’s Lanificio Zegna (wool mill) has woven the Centennial Vellus Aureum, twenty cut lengths of the world’s finest fabric from the world’s finest “Vellus Aureum Trophy” winning wool. Introduced in celebration with the company’s founding 100 years ago this month, the “Centennial Vellus Aureum” suit also celebrates the values of founder Ermenegildo Zegna with 50% of the retail price to be donated to charities selected by Fondazione Zegna worldwide.

ammado is excited to be chosen to support the Ermenegildo Zegna Centenary and the Vellus Aureum Centennial Donation, its technology providing Zegna with the communication and giving tools necessary to unite the company and its global customers around shared values and causes. The ammado site is distinguished from any other social media or donation platform in its linkage to a worldwide network of nonprofit organizations and commitment to promoting positive social change.

 ammado connects socially responsible companies to over 5,000 nonprofits worldwide, from the largest multinational organization to smallest, grass-roots charity. ammado remains the most sophisticated online donations platform in the world today. The ammado platform can accept donations in over 30 currencies as well as all major payment methods. ammado is also available in 12 languages, which allows real global reach.   Zegna has established a Fundraising Community on ammado for Vellus Aureum Centennial donations and invites public participation and contributions to the campaign. The selected charities are:  ·         African Medical and Research Foundation (AMREF) ·         Care & Share, providing education and assistance to India’s disadvantaged children ·         FAI (Fondo Ambiente Italiano), protecting Italy’s environmental and cultural heritage ·         Oceana, safeguarding the world’s oceans ·         Red Cross China and Hong Kong Red Cross ·         Casa Alianza Mexico ·         Dubai Cares ·         Instituto Rio ·         Korea Green Foundation; and ·         Viva Foundation (Singapore).   “ammado is proud to play a role in supporting Zegna’s centennial,” said Peter Conlon, founder of ammado. “Vision, innovation, quality, and caring are all elements of this exemplary company, and one whose principles and accomplishments will continue to stand the test of time.” Added Dr. Anna Kupka, co-founder and director of ammado, “Our heart-felt congratulations to Anna Zegna and the entire Zegna family in celebration of the pioneering spirit and philanthropy of Ermenegildo Zegna.”   Visit Fondazione Zegna on ammado for more information (www.ammado.com/nonprofit/fondazione-zegna); donate at the “Vellus Aureum Centennial” community on ammado and Fondazione Zegna website at www.fondazionezegna.org.   For additional information or to arrange an interview: EMAIL: press@ammado.com   About ammado ammado is a state-of-the-art communication and giving platform that connects socially responsible companies, nonprofits, and engaged individuals in an interactive environment dedicated to bringing about positive social change. Headquartered in Dublin, ammado was founded by Peter Conlon and Dr. Anna Kupka and is available in 12 languages with activities in over 130 countries.    Over 5,000 nonprofits from all over the world use ammado to accomplish their objectives, increase public awareness, and engage supporters and volunteers. Companies use the ammado platform to advance their citizenship initiatives and run their corporate/employee giving and cause-related campaigns from one integrated system. ammado supports giving transactions in over 30 international currencies through RBS WorldPay, part of the Royal Bank of Scotland Group. In April 2010, ammado was the first company in the world to offer a global payroll giving system.  www.ammado.com    About Ermenegildo Zegna and Fondazione Zegna Founded in 1910 by the young entrepreneur Ermenegildo Zegna, in Trivero, situated in the Biellese Alps, Zegna had an international vision, ahead of his time, to source the best quality natural fibres, directly from their country of origin, and to procure technologically advanced machinery to produce unequalled woven fabrics. This vision laid the foundation for a fully integrated company and one of Italy’s most successful family driven enterprises. www.zegna.com www.zegnacentennial.com   The Foundation was set up by the Zegna family to perpetuate the values stemming from the philosophy of Ermenegildo Zegna. Through the Foundation are put into practice the company’s moral commitment to improving the quality of life of individuals and communities, safeguarding the environment, promoting culture, developing people’s potential, and supporting medical and scientific research. Anna Zegna is President, and Renata Zegna is Vice President. www.fondazionezegna.org

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