Corporate Giving & Engagement: Nice to Have or Have to Have?

When it comes to attracting and retaining clients and talent, and to making a difference as a good corporate citizen, the lines are blurring between corporate giving and engagement programs being “nice to have” and “have to have.” Strategic, successful corporate giving and engagement programs have a few key things in common. We’ve identified four hallmarks of the strategic approach:

  • Executive Support
  • Authentic Intent
  • Values Alignment
  • Increasing Employee Participation

Whether you are currently running a CSR program or thinking about it, read this series to learn how to make 2016 the year of strategic corporate responsibility!

Videos from Client

Content from this campaign

Philanthropy
The sgENGAGE Podcast Episode 118: How Companies Can Engage on #GivingTuesday
Blackbaud's Gary Levante and JetBlue's Icema Gibbs share how their respective companies celebrate #GivingTuesday and how the day connects to the rest of their CSR programs and overall business strategy.
AI & Technology
The Role of Technology in Corporate Giving
Now, more than ever before, technology is helping companies focus more time on strategy and measuring their return on investment in social and business objectives.
Corporate Responsibility
Corporate Giving & Engagement: Increasing Employee Participation
One of the hallmarks of a strategic CSR program is emphasis on Increasing Employee Participation.
Philanthropy
Corporate Giving & Engagement: Values Alignment
One of the hallmarks of a strategic CSR program is aligning your program with your business values.
Volunteering & Community
Corporate Giving & Engagement: Authentic Intent
One of the hallmarks of a strategic CSR program is Authentic Intent.
Volunteering & Community
Corporate Giving & Engagement: Executive Leadership Support
One of the hallmarks of a strategic corporate giving and engagement program is genuine Executive Leadership Support.

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