Philanthropy & Community Investment: Giving Back

Philanthropy & Community Investment has been a core foundation since the beginning of Bacardi. The company and the Bacardí family provided local disaster relief assistance, built a new city library, and supported charitable organizations from its inception in 1862 through today. Bacardi continues to be committed to the communities in which we live and work. We encourage employees to volunteer time with local organizations and we support the many worthwhile charities in our towns working to better our communities. Our efforts to advance community initiatives are across four broad areas: Arts & Culture, Education, Environment and Health & Social Service.

Click to learn more about giving back to the communities in which we live and work.

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Responsible Business & Employee Engagement

Bacardi Annual Black-Owned Vendor Market in Bermuda Generates Record Sales, Supporting Economic Growth for Local Entrepreneurs
Family-owned Bacardi proudly celebrates the success of the 3rd Annual Bacardi Black-Owned Vendor Market in Bermuda, an initiative dedicated to support and empower Black entrepreneurs on the island.

Diversity & Inclusion

Bacardi Launches MARTINI ‘Aperitivo Through the Ages’ on Google Arts & Culture
Italian icon MARTINI has announced ‘Aperitivo Through the Ages,’ a unique collaboration with Google Arts & Culture that aims to bring the brand’s rich 160-year heritage to life through a virtual showcase of historical artefacts.

Philanthropy & Cause Initiatives

Bacardi Launches Shake Your Future in South Africa
Bacardi, the largest privately held spirits company in the world, is bringing Shake Your Future - its free, professional bartender training programme for disadvantaged young adults – to South Africa for the first-time.

Philanthropy & Cause Initiatives

Bacardi Limited Donates $100,000 To Support India COVID-19 Efforts
Funding provided by Bacardi is earmarked to provide immediate assistance to local relief agencies working to mitigate the worsening impact of the coronavirus pandemic in India.

Philanthropy & Cause Initiatives

Bacardí® Legacy Cocktail Competition Fondeará Proyectos Creativos a Través de ‘El Coco Grant’, Una Beca Para Bartenders
La subvención financiará el tiempo de cada competidor para diseñar y desarrollar un proyecto o empresa que apoye la recuperación de la industria, luego del enorme impacto que la pandemia ha tenido en el mundo de la coctelería.

Philanthropy & Cause Initiatives

Bacardí® Legacy Cocktail Competition To Fund Creative Project Ideas via ‘El Coco’ Bartender Grants
The grant will fund each competitor’s time to devise and develop a project or enterprise that supports the industry’s recovery, following the huge impact that the pandemic has had across the bartending world.

Philanthropy & Cause Initiatives

Bacardi and The NAACP Are Backing the B.A.R. with Grants to Black-Owned Businesses in the Industry
Backing the B.A.R. provides business acceleration grants, education, support, and entrepreneurship solutions for Black-owned bars, restaurants, nightclubs, lounges, liquor stores, and small businesses in the process of applying for a liquor license.

Awards, Ratings & Rankings

Bacardi Raises Spirits With a Guinness World Records Title for Hosting the World's Largest Virtual Toast
The organization is pledging donations to Another Round Another Rally, a nonprofit financial resource for the hospitality industry, on behalf of participants.

Philanthropy & Cause Initiatives

ABERFELDY® Single Malt Scotch Whisky And Bee Informed Partnership (BIP) Launch 'Gardening Giveback Project' To Encourage Urban Beekeeping In Honor Of National Honey Month
To keep the U.S. honeybee population stable, it is crucial that everyone does their part in giving back to the bees and the professionals who care for them.

Responsible Business & Employee Engagement

Bacardi Gives Reopened Bars in Europe a Post-Lockdown Boost
While respecting each country’s local government health and safety guidelines, 2,500 Bacardi employees will each invite three friends or family members to enjoy a cocktail at reopened bars across Europe.
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