The Purple Purse

A New Allstate Foundation campaign - the Purple Purse - sparks conversation during Domestic Violence Awareness Month and provides a new symbol to make starting the conversation about domestic violence easier. The Allstate Foundation has launched www.PurplePurse.com! The site appears to be an online shopping magazine, but after scrolling down the page, the user will find information about domestic violence and financial empowerment, and a safe place for women to discuss domestic violence.

Videos from this campaign

Content from this campaign

Philanthropy & Cause Initiatives

The Allstate Foundation Invites Public to Fill Up Purple Purses: Online Challenge of 140 Nonprofits Will Raise Funds for Domestic Violence Services

Social Impact & Volunteering

What Should You Say When You Think Someone Is Being Abused?

Social Impact & Volunteering

The Allstate Foundation and Actress Rosario Dawson Unite to Battle Domestic Violence and Raise $350,000 for YWCA

Social Impact & Volunteering

The Allstate Foundation's Purple Purse Campaign Raises $15,000 for Chicago YWCA to Help Victims of Domestic Violence

Social Impact & Volunteering

The Allstate Foundation and Actress Rosario Dawson Join Forces to Fight Domestic Violence with a Purple Purse

Social Impact & Volunteering

It’s Time to Talk: More Than One-Third of Americans Have Never Discussed Domestic Violence

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