Comcast Launches Water Reduction Initiatives

by Gina-Marie Cheeseman
Sep 23, 2014 9:00 AM ET
Campaign: CSR Blogs

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While California suffers from one of its worst droughts on record, a major telecommunications company is doing what it can to conserve water in the golden state. Comcast recently announced it has introduced water reduction efforts in California with the goal of reducing water use by 25 percent or 10 million gallons a year.    Comcast has many offices throughout California and the third largest fleet in the U.S. The water reduction initiatives include not washing its fleet of 2,850 trucks and vans. Comcast is drastically cutting back on watering landscaping on its 250 properties throughout the state, and will design new landscaping and development to use drought tolerant plants. In addition, the company launched an employee awareness campaign to encourage its over 4,000 employees to reduce water use both at work and home. Comcast expects to report on its water reduction progress later this year.   

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Photo: Dave Winer

Gina-Marie Cheeseman is a central California-based journalist who writes about sustainability, environmental issues, and healthy living. With a degree in journalism and a passion for social responsibility, she writes for a number of online publications. She believes that collaboration between the public and private sectors can help solve many problems facing the planet and its people. Mashable.com named Cheeseman as one of the “75 Environmentalists to Follow on Twitter.”