Community, Collaboration and Lots of Buzz in the B Corp Movement

Business leaders often ask: “what’s the biggest benefit of joining the B Corp movement? If our company is already walking the talk, do we really need to pay for a certification?” I understand this skepticism. What can a certification offer if you already hold your company to rigorous environmental and social standards? The answer is simple: community. As I work through the B Lab Assessment for B Storytelling (coming your way soon: a blog series about my journey as a small company working to become a Certified B Corp!  I’m putting Ryan Honeyman’s B Corp Handbook to the test!), I’ve been connected to a global network of change agents. I’ve heard “community” as the most significant benefit of joining the B Corp movement from both small and larger companies.

But it doesn’t stop at joining a community of values-aligned, social entrepreneurs. It’s about participating, collaborating and sharing resources, too. Ryan Honeyman of Honeyman Consulting experienced this firsthand when he attended the B Corp Champions Retreat a few years ago and found himself seated next to executives from Ben and Jerry’s. He overheard their need to work with suppliers on sourcing. In a recent interview I posted previously, Honeyman said:

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Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida with her husband, Thomas.