Coors Takes on the Aluminium Can Recycling Problem
How about these facts? The world's beer and soda consumption uses about 200 billion aluminium cans every year. That's 6,700 cans every second, enough to go around the planet every 17 hours. Or that it takes more energy to mine and produce aluminium than any other metal and the energy: the energy it takes to make four cans is equivalent to filling one of them with gasoline. These are interesting statistics when put into context about the planet's resources and environmental health. They were sourced from the on-line resource www.amiiko.com, which was founded to create awareness of important global challenges to show how negative trends can be changed by each of us, the consumer
Today, 152 million cans are recycled daily, making them the most recycled item in the States.
Coors Brewing Company, inventor of the first 100 per cent recyclable aluminium can in 1959, is doing something to help change the data above for the better. The company has kicked off its latest U.S. sustainability social innovation initiative by announcing a partnership with Recyclebank®, an American organisation that rewards people for taking every day green actions with discounts and deals.
Click here to continue reading and comment Sangeeta Haindl is a staff writer for Justmeans on Social Enterprise. When not writing for Justmeans, Sangeeta wears her other hat as a PR professional. Over the years, she has worked with high-profile organizations within the public, not-for-profit and corporate sectors; and won awards from her industry. She now runs her own UK consultancy: Serendipity PR & Media.
