Corporate Sustainability

(3BLMedia/theCSRfeed) - December 11, 2009 - The definition for Corporate Sustainability is a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments.  Companies that do not have some sort of sustainability program incorporated are behind the times and will suffer to their competition.  The general public wants to only buy from green or environmentally friendly companies.  People will drive the extra mile a pay the extra dollar to buy green.  Companies large and small are responding to peoples need for Green products and services.

The Green Business League main priority is to train and improve corporations to have a Green Sustainability program.  The Green Business League has a Sustainability Officer Training program that helps businesses develop and implement an in house eco-friendly committee program.  The Training that the Sustainability course offers is all online.  Students of the Sustainability Officer Training will be provided a strong introduction to the Greening process, shown how to install a program that merits respect, and will actually save the company a great deal of money.  Green is also about efficiencies, and we know how to make Green pay. This is a self-paced course that can be completed in a week or two of part-time study.  Video and downloadable text is immediately available upon sign up.  You will leave with the knowledge, the ability, and the plan to turn your company into an Authentically Green Business.

If you have not heard by now, Barack Obama has passed legislation on federal leadership in the environmental, energy, and economic performance.  This new legislation is called Executive Order 13514. This means that every small, medium, or large business is required to have a Senior Sustainability Officer or a Green Officer employed.  One of the jobs these Green Officers have is to develop a sustainability performance plan.  Also businesses must create a committee on federal sustainability.

If the Sustainability Officer Training does not suit your company or does not interest you then the Green Business League also has Green Consultants that will help your company develop an environmentally friendly program. The Green Business League has a field force of more than 300 consultants, with well-recognized credentials, and a way to show your community that your business is Authentically Green.  The only way to avoid claims of Greenwashing is by certification that is actually audited by an independent third party.

Our Green Business Consultants use a 100 point system starts with a free Green business assessment that gives credit for all the Green practices already in place.  We then suggest a list of easy-to-achieve ideas that will improve your business, and they will actually save the company money throughout the year.  We DO NOT sell products like some Eco consultants.  Our mission is authentically Green businesses.

So if your company uses the same type of appointed committee to install a Green program that also planned the company picnic.  Then the harsh truth is that Going Green is a larger task with more options than any Green committee might consider.  In each and every case, a Green corporation needs quality advice that will provide a clear path to an effective conclusion, or a Green Business Certification.  Avoid being a "Green Dabbler" that only adds a few Green ideas in place to satisfy the guilt feelings about this environmental crisis.

More and more people believe that we will eventually reach a period of Green Equalization where everyone has "something Green."   Green pretenders will work hard to look as credible as companies that are making extraordinary Green strides.  Unless the corporate Green program leads to a recognized standard for performance and an independently audited Green certification, it will do little to make a business look totally greenwashed.  The Green Business League can help any company or corporation have a legitimate and credible green program.  Find a Green Certified Consultant near you that can certify and make an environmental difference in your company. 

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