How This Punk Rocker Plans to Woo Bloomberg Media's Sophisticated Audience
Allan Wai on his new role and challenges
Sep 3, 2015 2:15 PM ET
Campaign:
Bloomberg: Philanthropy & Engagement
Specs
Current gig Global commercial creative director at Bloomberg Media
Previous gig Manager, design and production, HBO Go
Age 43
Twitter @allanwai
Adweek: You're Bloomberg's first global commercial creative director. What does that mean?
Allan Wai: My job is to build our creative team. So the idea that we create these awesome brand experiences across our multitude of platforms, whether it's digital video, sponsored events, infographics—native content is sort of a big buzzword right now. We've got the luxury of having the Bloomberg Media empire across all these platforms and verticals. We really want to take advantage of that real estate.
Read the full interview by clicking here.
