Environment

LEGO Signs Agreement with WWF to Build a Greener Supply Chain

Dec 10, 2013 4:30 PM ET
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Image Credit: Flickr via Phillie Casablanca

VIKAS VIJ

(3BL Media/Justmeans) – The LEGO Group has signed a partnership with WWF to help reduce the company’s overall carbon footprint. It has pledged to focus on improving its performance on several environmental fronts, including a collaborative approach with its suppliers to reduce climate impact.

LEGO’s own production processes at its factories contribute just 10 percent of the total carbon emissions related to LEGO products. The bulk of the emissions occur across the supply chain. This is where the company is now working to expand its engagement with suppliers to reduce the total environmental impact.

As a part of LEGO Group’s partnership agreement with WWF, the company will launch test projects along with its suppliers in 2014 to co-develop optimal solutions to address the supply chain carbon emission impact. It will work with an environmental strategy for materials, which may include using fewer materials to make the products, improving recyclability of the products, and using renewable or recycled materials.

The agreement with WWF also includes a commitment to evaluate how the LEGO Group can make innovations in its products to make them more sustainable. The company has set a goal for itself to cut down its energy use by a minimum of 10 percent in the production of LEGO elements by 2016. The LEGO Group has pledged to produce more renewable energy and to become 100%+ renewable by 2016.

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Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.