LGBTQ+ Consumers Value Brand Support Beyond Pride Month
by Victoria Petrock
Aug 3, 2021 10:05 AM ET
Campaign:
Subaru Love Promise: Health
Originally published by eMarketer
“You can’t just throw up a couple of ads or say we’re here for June and disappear,” Tim Bennett, a marketing consultant and former marketing executive at Subaru who led the company’s groundbreaking LGBTQ+-focused marketing campaign in the 1990s, told TNW in August 2020. "People are going to call nonsense on that,” he said. “You have to have some sort of consistency or at least a plan of continuity.”
