Making A Difference To People And Planet Through Brand Performance
Daniel Vennard, Global Sustainability Director for Brands at Mars, was invited to speak at the Irish Food Board’s, Bord Bia, ‘Our Food, Our Future’ conference in order to explain how Mars brands approach sustainability
October 14, 2013 /3BL Media/ - The conference aimed to bring together global thought leaders to discuss what producing food more sustainably means, to challenge each other regarding the obstacles to be overcome and share unique insights on what the future holds.
Daniel explained how Mars is a principles-led business using its Five Principles; Quality, Responsibility, Mutuality, Efficiency and Freedom. These Principles are the foundation of the Mars culture and its approach to business.
He said “In order for our business to be successful, we need to ensure the success of all stakeholders across our supply chain. That is pretty exciting idea and mandate when it comes to sustainability.”
On the topic of Cause Related Marketing Daniel explained that “every day we communicate and engage with hundreds of millions of consumers around the world – and we are inspired by the possibility of engaging them in supporting good causes that make a difference.”
Also speaking at the event were Mr. Simon Coveney, TD, Minister for Agriculture, Food and the Marine, Global representatives from the World Bank and the WWF and other global retailers including McDonald’s, Pepsico, Nestle and Kerry.
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food –UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA® Coffee Roasters coffee, THE BRIGHT TEA CO.® tea, DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer; Symbioscience – COCOAVIA®, WISDOM PANEL® and SERAMIS®.
For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars.
