M&S Wants Us to Get Active for 30 Minutes a Day to Help Cut the Risks pf Breast Cancer
by Sangeeta Haindl
October is Breast Cancer Awareness Month (BCAM), and UK high-street retailer M&S has launched a campaign, ‘Spark Something Good,’ by teaming up with seven women, all of whom have been affected by breast cancer, to help get customers active to prevent the disease. During this month, the store will be donating 10 per cent of all women’s fitness clothing and sports bra sales to the charity, Breast Cancer Now. BBC TV’s, “Strictly Come Dancing” Star Karen Hardy will host ‘Move it in the Park’ to kick start the campaign. The retailer is also encouraging the public to take on a 7 Day Challenge and pledge to be active for 30 minutes a day.
Experts at Breast Cancer Now say women who are active for 30 minutes a day can cut their risk of developing breast cancer by at least 20 per cent. The seven ladies will help motivate M&S customers by sharing video diaries on how to embrace daily activity, while telling their own unique and empowering stories on social media using #letsgetmoving.
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Photo Credit: M&S
Sangeeta Haindl writes on women and children; sustainability; climate change; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, UK, where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She has been appointed to the Women In Enterprise Taskforce and was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoying helping others, paying it forward and being a mum.
