New Book Makes Business Case for Solving Asia’s Environmental Challenges

In Asia, a number of leading companies have embraced environmentally sustainable business practices, but many more still need to catch up. The governments in Asia can play a key role by implementing strong policies that address the systemic under-pricing of fossil fuels and water, incentivize green innovations, and engage civil society. Long-term business success needs a social license to operate, and companies worldwide must recognize this reality.

Veteran journalist and Asia Business Council’s executive director Mark Clifford has written a new book, The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency. The book, published by Columbia Business School, puts the spotlight on Asian companies that are catalyzing sustainability through technology and policy innovation. Clifford profiles companies in three core areas: energy, including renewables; urban infrastructure, including efficient buildings and transportation; and nature's services, including forests, farms, and water.

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Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.