New Deforestation Policies Aim To Preserve And Protect Valuable Natural Resources

MCLEAN, USA, January 22, 2015 /3BL Media/ --- Mars has launched three new policies aimed at reducing deforestation in its beef, soy, paper and pulp supply chains. These policies fulfill a commitment made in its Deforestation Policy (announced March 2014) and outline clear targets that focus on the raw materials offering the biggest opportunity to reduce the impact that Mars has on sensitive forest lands. In line with its existing palm oil policy, these policies are part of a broader Mars effort to protect forests, biodiversity, minimize the carbon footprint of its supply chain and respect human rights.   

“Deforestation causes about 15% of global green house gas emissions, decreases biodiversity, disrupts water cycles, increases soil erosion and poses severe social and economic problems,” says Barry Parkin, Chief Sustainability Officer, Mars, Incorporated. “Mars is committed to sustainably sourcing the key raw material that are driving deforestation. By setting sustainable standards like these across our supply chain, Mars is working to bring real solutions to the complex problem of deforestation.”

Reducing deforestation extends beyond focusing on raw material supply chains, as Mars will continue to be actively engaged with government, industry, including the Consumer Goods Forum and civil society stakeholders to drive change collaboratively. These policies compliment Mars’ already existing sustainability commitments in ensuring a 100% certified supply chain on cocoa(by 2020), fish(by 2020), coffee and tea and its human rights policy.  

For further details on each new policy, please click on the links below:

• Beef Sourcing
• Pulp and Paper Based Material Sourcing
• Soy Sourcing

Beef Sourcing and Deforestation Policy

By the end of 2017, 100% of Brazilian beef purchases will be from suppliers who are able to demonstrate that, when beef is coming from the Amazon Biome, it is not associated with primary forest clearance or who have plans in place to become able to do so.

Pulp and Paper Based Material Sourcing and Deforestation Policy

By the end of 2016, 100% of virgin pulp and paper-based packaging will be traced to at least country of origin and by the end of 2020, 100% of pulp and paper-based packaging will be purchased from certified, verified or recycled sources.

Soy Sourcing and Deforestation Policy

By the end of 2017, 100% of the soy Mars purchases in Brazil will be certified by a third party verification system such as RTRS or ProTerra.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars,linkedin.com/company/mars

# # #