The New Face of Sports Is Embracing Purpose
Audio File
The COVID-19 pandemic forced a reevaluation of many aspects of society, and the sports industry was no exception. Deemed "non-essential," professional sports and recreational activities ground to a halt — in one instance, in the middle of a professional game. This classification served as a wake-up call: if sports wanted to remain relevant, it would need to evolve and adapt.
We invited Neill Duffy, Chief Executive & Founder at 17 Sport, the world’s first sports impact company operating at the intersection of sport, business, and purpose, to discuss this necessary evolution and how industry leaders have driven progress. Neill highlights the transformative potential of the sports industry, noting examples of how athletes, sporting goods companies, and events like the Olympics and Paralympics are driving social and environmental progress. From breaking barriers for underrepresented groups to incorporating sustainable practices at major events, the industry is showing that it can be a catalyst for positive change.
Listen for insights on:
- Progress and impact from the International Olympic Committee’s Agenda 2020+5
- Sustainability planning ahead of the Paris Olympics
- The evolution of storytelling in sports activation
- Specific examples of sporting events and companies embracing social and environmental strategies
Listen to this and other episodes of Purpose 360 Podcast here.
Purpose 360 Podcast is a masterclass in unlocking the potential of purpose to ignite business and social impact. Hosted by Carol Cone, CEO of Carol Cone ON PURPOSE, Purpose 360 illuminates the impact of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.
Carol Cone ON PURPOSE (CCOP) is a pioneering social impact consultancy helping companies, brands, and nonprofits harness the power of purpose to advance their business and societal impact. CCOP's proven approach, developed over decades and hundreds of purpose assignments, meets clients at any point on their purpose journey to unlock opportunities to build reputation, inspire and engage employees, ignite organizational culture for innovation and growth, while supporting the greater good.
