You’re Invited to the Greatest American Cleanup With Keep America Beautiful
Audio File
In 2026—two years from now—the United States will celebrate its 250th birthday, making it the perfect time to show America some love by sprucing up neighborhoods across the country. Since 1953, the nonprofit Keep America Beautiful has been inspiring and working alongside people nationwide to beautify their communities.
Keep America Beautiful is inviting everyone to join the Greatest American Cleanup. In addition to calling upon individuals, families, clubs, and community groups, Keep America Beautiful is rallying 25,000 local governments and leaders across the country to commit to a declaration of independence from litter, calling on everyone to plant trees, clean up litter, and improve recycling practices. Importantly, this effort transcends party lines, bringing people together in a time of political divisiveness to pursue a common goal.
We invited Jennifer Lawson, President and CEO of Keep America Beautiful, to introduce the Greatest American Cleanup and share how the organization will inspire people to contribute to a cleaner, greener, and more beautiful country.
Listen for insights on:
- How you can get involved in the Greatest American Cleanup
- Maintaining relevance and impact as a nonprofit for 70+ years
- Positioning and leading an organization that transcends partisan divides
Listen to this and other episodes of Purpose 360 Podcast here.
Purpose 360 Podcast is a masterclass in unlocking the potential of purpose to ignite business and social impact. Hosted by Carol Cone, CEO of Carol Cone ON PURPOSE, Purpose 360 illuminates the impact of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.
Carol Cone ON PURPOSE (CCOP) is a pioneering social impact consultancy helping companies, brands, and nonprofits harness the power of purpose to advance their business and societal impact. CCOP's proven approach, developed over decades and hundreds of purpose assignments, meets clients at any point on their purpose journey to unlock opportunities to build reputation, inspire and engage employees, ignite organizational culture for innovation and growth, while supporting the greater good.
