Participant Media, Take Part, and Call2Action Partner to Promote ‘No Nukes’ Documentary

(3BLMedia/theCSRfeed) July 22, 2010 - Call2Action, a leader in social media marketing tools, announced today their latest partnership with Participant Media and Take Part.  Together, the partnership will promote the Participant’s latest release, Countdown to Zero.

Countdown to Zero is a wake-up call about the urgency of the nuclear threat and the very real risks posed by proliferation, nuclear terrorism and an accidental nuclear launch. The film circles the globe to reveal the palpable possibility of nuclear war, and includes interviews with Tony Blair, Mikhail Gorbachev, and Pervez Musharraf.   Film goers are encouraged to join the Global Zero movement. Global Zero is a nonprofit organization that unites communities around the world under the belief that a world without nuclear weapons is our only hope.   The social action campaign behind this documentary film presents a path of action to reduce the world’s nuclear stockpiles to zero. The campaign makes us of Call2Action’s Spark, which combines video with action tools in an easily shared custom widget.   The Spark is the latest in online marketing tools for nonprofits and cause-based initiatives. Anyone can post it anywhere online with a simple click. The Spark is integrated with Facebook, YouTube, and Twitter, and enables supporters to immediately take action (actions include Donate, Share, Petition, Buy, Event, Comment and more).   Join the Countdown to Zero campaign to make this hope a reality at TakePart.com/Zero.   About Call2Action Call2Action develops web marketing tools for the nonprofit and advocacy space. Our major product is a customizable video widget with integrated action tools which is integrated with Facebook, YouTube and Twitter.   About Participant Media Participant believes that a good story well told can truly make a difference in how one sees the world. Whether it is a feature film, documentary or other form of media, Participant exists to tell compelling, entertaining stories that also create awareness of the real issues that shape our lives.   About Take Part TakePart is an independent online community that connects its members directly to the issues that inspire them to engage, contribute and take action. Our team of editors, writers, and researchers curate and deliver actions in context with in-depth primers to the social, environmental, political and cultural issues of our day.