PepsiCo Launches "Purple On!" Anti-Bullying Campaign In Support of GLAAD's Annual Spirit Day
The "Purple On!" campaign supports GLAAD's annual Spirit Day on October 16, which inspires millions of Americans to wear purple to take a united stand against bullying and show support for lesbian, gay, bisexual and transgender (LGBT) youth. PepsiCo is the official food and beverage sponsor for Spirit Day.
"PepsiCo is deeply committed to building a workplace environment where all of our associates can bring their whole selves to work and are empowered to reach their full potential," said PepsiCo Chairman and CEO Indra Nooyi. "That's why we are pleased to partner with GLAAD in support of Spirit Day, which fosters a spirit of inclusion in our communities."
"PepsiCo leads by example and is a true ally of the LGBT community and our organization," said GLAAD President and CEO Sarah Kate Ellis.
As part of the campaign, PepsiCo is encouraging its employees to wear purple on Spirit Day and to share with their family members, friends and communities GLAAD's anti-bullying messages and resources. This content, designed for educators, parents and students, is available at http://glaad.org/spiritday. PepsiCo also is activating a social media campaign using the hashtags #SpiritDay and #PurpleOn.
Spirit Day coincides with the Gay, Lesbian & Straight Education Network's (GLSEN) "Ally Week" as well as National Bullying Prevention Month.
According to GLSEN's 2011 National School Climate Survey, 63.5 percent of LGBT students reported feeling unsafe at school because of their sexual orientation; 43.9 percent, because of their gender expression. GLSEN also reported that 81.9 percent of LGBT students reported being verbally harassed because of their sexual orientation; 63.9 percent, because of their gender expression.
