P&G's Always Teams With Walmart to Urge Girls to Stay in Sports

Jan 20, 2021 8:45 AM ET

Always and Walmart released a video as part of their campaign that features girls playing sports. The image was retrieved from its video on Jan. 6, 2021.

Originally published by MarketingDive

Procter & Gamble's feminine care brand Always launched a campaign with Walmart this week to urge people to help girls stay in sports as part of their personal growth. The #KeepHerPlaying effort seeks to raise awareness about the benefits of participating in athletic activities while raising money for the Women's Sports Foundation, per an announcement.

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P&G's Always Teams With Walmart to Urge Girls to Stay in Sports

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