P&G's Always Teams With Walmart to Urge Girls to Stay in Sports
Jan 20, 2021 8:45 AM ET
Campaign:
P&G | Gender Equality
![Always and Walmart released a video as part of their campaign that features girls playing sports. The image was retrieved from its video on Jan. 6, 2021.](/sites/default/files/styles/carousel_2x/public/images/4c66666809d1959595bc2b4036ca042e.jpg)
Originally published by MarketingDive
Procter & Gamble's feminine care brand Always launched a campaign with Walmart this week to urge people to help girls stay in sports as part of their personal growth. The #KeepHerPlaying effort seeks to raise awareness about the benefits of participating in athletic activities while raising money for the Women's Sports Foundation, per an announcement.