The Proof is in the Stories: Welcome B The Change Media

Meet Zachary. He’s smiliing proud in this photo because, on this day, a little over a year ago, Zachary paid his rent for the first time in 20 years. He had recenly been released from prison and was working hard to start a new life. With a huge smile, he told me last April: “For me, it lets me know, I’m stable. Maybe in the next five years I can become a homeowner. Right now, I’m really proud of myself. I can lay my head in my own bed, in my own home. It took me three weeks to save money for rent. WorkSquare helped me do it,” said Zachary. WorkSquare, a staffing agency and Certified B Corp in Miami, Florida has provided Zachary with career opportunities and a second chance. And he knows it would have been almost impossible to start over without them.

The B Corp movement is much more than a set of standards or metrics. Yes, accountability to a comprehensive set of standards, metrics and community of change makers keeps the movement steadfast in pursuing more than wealth. But it’s not standards that shake a culture or invigorate anyone of us towards the benefit of others. It’s the stories which are birthed from the commitment to the standards. The proof of the success and value proposition of the movement is in the B Corp stories, like those of Zachary and WorkSquare. Follow just one or two B Corps like WorkSquare and you’ll be convinced, too.  A beautiful narrative of employee empowerment, community impact and environmental inviolability is arising. B The Change Media, a B Corp-only media outlet, is about to proclaim it from the rooftops (well, more like from magazines and digital platforms).

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Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida with her husband, Thomas.