Prove Your Purpose: A $30 Million Commitment to Founders of Color in Outdoor Industry

The great outdoors should be enjoyed by all, but there is a gap in who has access to it. This inequity isn’t only in experiencing nature itself, but also in entering the business surrounding the activities. The outdoor sector is worth $459.8 billion, but only around 1 percent of the retail space is owned or led by people of color. Today, we dive into how one brand is providing funding to help solve this glaring disparity.

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