SodaStream Adds Sustainability Fizz To Its Image

I remember that on my first visit to Switzerland back in the 1990s, I was surprised when my host asked me whether I wanted fizzy or still water from what looked like a standard water dispenser. I was not familiar with fizzy water makers then, they were not common in London,where I lived at the time. “I’ll take fizzy,” I said, which is my choice when I drink water away from home. It's a small treat.

In most places, in order to get fizzy water you need to buy a bottle of water, usually a plastic one, unless you get one of those posh Italian brands that make you feel as if you are holidaying in the island of Capri. But the environmental guilt of contributing to the pile of plastic just because of a drink of water may, well, take the fizz out of the experience.

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Image credit: SodaStream

Corporate Social Responsibility writer for Justmeans, Antonio Pasolini is a journalist based in Brazil who writes about alternative energy, green living and sustainability. He edits Energyrefuge.com, a top web destination for news and comment on renewable energy, and contributes articles on emerging technology to Gizmag. He is also a happy herbivore.