STAR India’s ‘Satyamev Jayate’ Recognized for Outstanding Cause Marketing
Satyamev Jayate ("Truth Alone Prevails"), STAR India's groundbreaking social awareness series hosted by Bollywood star Aamir Khan, was recognized this week by exchange4media for its excellence in cause marketing. SMJ's "Vote For Change" campaign, which accompanied the show's second season, received a "Gold" ranking in the Cause-Related Marketing category at exchange4media's 2014 Indian Marketing Awards ceremony on Friday, December 12.
"The Indian Marketing Awards is our biggest and most prestigious competition," said Anurag Batra, Chairman and Editor-in-Chief of exchange4media Group. "The awards have been presented to organizations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices."
The Vote for Change campaign was the hallmark of Satyamev Jayate's second season, which aired in March 2014, just before the prime ministerial election. Each episode featured a "Vote for Change' poll that asked viewers to "vote" yes or no to a question, such as "Do you pledge that you will not sell your vote or case your vote for any criminal politician?" The campaign sought to galvanize participation in the election and urged viewers to vote with integrity.
