Sustainable Practices Create Business Value
by Vikas Vij
Consumers are increasingly inclined to purchase from companies that are adopting sustainable business practices. A 2013 Nielsen survey involving 30,000 consumers globally revealed that 42 percent of the consumers in North America are willing to pay more for products from sustainable countries.
This positive consumer trend has motivated many leading companies to pursue the path of sustainability in their business processes. United Airlines is planning to fly its airplanes using biofuel made from household trash, Hewlett-Packard Co. is using wind energy, and General Mills is adopting solutions to protect bees.
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Image Credit: Flickr via Sustainable Harvest International
Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.
