Yellow Pages Industry Searches For Sustainability In The Digital Age

Yellow Pages directories were the print age equivalent of search engines. In a nod to the vernacular of the digital age, the industry these days is represented by the rebranded Local Search Association (formerly Yellow Pages Association), which is working to reduce paper usage and strengthen its Reduce and Recyle commitments as part of the industry's sustainability program.

Yellow Pages directories are big business. Approximately three million small businesses across the U.S. advertise with them. Recent research from Burke shows that 70 per cent of American adults use print Yellow Pages to find a local business or public services agency.

In order to mark America Recycles Day (Nov. 15), the Association has joined forces with Keep America Beautiful (KAB), the nation's largest volunteer-based community action and education organization, to boost that commitment and further improve delivery choice options for consumers, recycling rates as well as reduce paper usage.

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Antonio Pasolini is a Corporate Social Responsibility writer for Justmeans. A media graduate with a specialization in film and TV, Antonio Pasolini is the editor of Energyrefuge.com, a top web destination for alternative energy products, news and commentary. With more than a decade's experience in journalism, Antonio has written on a wide range of topics, from technological breakthroughs by the brains at MIT to a trip to sustainable projects in the Amazon. One of his new projects involves an eco print magazine to be distributed from a selection of London shops.