Lucky for Principal ®, Amy Keiser lasted just 90 days in her first job in 1999. “It was in sales for another financial institution, and I quickly realized it was not the right role for me,” Keiser says.
“The customer is always right.” And certainly, when business dealings were more frequently transactional, this old adage made all the sense in the world. Sell the component and exchange the capital. Rinse and repeat.