5 Corporate Social Responsibility Trends to Follow in 2020

2019 was a pivotal year in Corporate Social Responsibility as the concepts of corporate responsibility and sustainability received significant media attention, and the trends that I identified last year at this time remained timely and relevant.

United Airlines Mascot Gets Big-Time Eco-Makeover

United's efforts to become a more environmentally-friendly airline now extend to the carrier's charming and very cuddly mascot.

How to Promote Sustainable Decisions in Polarized Times

When sustainability issues like climate change become part of larger conflicts, making evidence-based decisions on these issues is more difficult.

A Winning Partnership – Mars Celebrates The Lion’s Share Grand Prix Win at Cannes

As the world’s largest veterinary health group and a leading pet food producer, we know how much animals — both big and small — are loved across the world. And as one of the top global advertisers, we also know that nearly 20 percent of all ads star animals.

Global Alliance For Responsible Media Launches To Address Digital Safety

With nearly 3.8 billion people online, the world is increasingly connected, and yet the increase in dangerous, hateful, disruptive and fake content online risks threatening our global community.

Announcing This Year’s 3BL Forum: Brands Taking Stands ™ – What’s Next Emcees

We are extremely pleased to introduce you to our emcees for 3BL Forum: Brands Taking Stands™ What’s Next. Join them as they share their insights and ideas and guide us through a two-day high-octane conversation. We will collectively explore this rapidly changing business environment and what’s next for companies as they face changing expectations of investors, employees, consumers, customers and partners.

The PR Week 5.24.2019 Catherine Hernandez-Blades, Aflac

Catherine Hernandez-Blades, who serves as the chief ESG (environmental, social and governance) and communications officer at Aflac, chats about My Special Aflac Duck, which was the focus of the campaign that won Best in Corporate Branding at the 2019 PRWeek U.S. Awards.

More Than a Quack: The Story Behind Aflac’s Big Heart

You probably know the Aflac Duck, but do you know the company behind it? Catherine Hernandez-Blades, Aflac’s SVP, Chief ESG and Communications Officer, joined Purpose 360 to share how Aflac deftly manages reputation in a volatile world and bestowed a new social purpose on its beloved mascot. As a cancer insurance pioneer, Aflac has a now 24-year, $131M commitment to childhood cancer.

Join 3BL Media at TripAdvisor HQ to Explore How Purpose-Driven Brands are Driving More Impact

Robbie Lock will join ESG and nonprofit leaders from TripAdvisor, Benevity, International Institute of New England and many others to explore how employee expectations have shifted and why people want to work for purpose-driven companies.

Grand Opening of Accessible Horticulture and Education Center at Overbrook School for the Blind

Local officials will join Overbrook School for the Blind (OSB) students, staff, and Board of Trustees, for a ribbon cutting ceremony to celebrate the opening of the M. Christine Murphy Horticulture and Education Center - a LEED-Silver certified and planned Net Zero Energy greenhouse - on Friday, May 10 at 10 a.m.

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