Family-owned Bacardi Limited, the largest privately held spirits company in the world, has once again been named among the most reputable companies in the world, as part of the annual Global RepTrak® 100 list compiled by the Reputation Institute (RI) and published in Forbes. Ranked at #89, this is the sixth consecutive time Bacardi has made the annual global list.
Based on more than 230,000 individual ratings collected in the first quarter of 2018, the annual survey is the largest corporate reputation study of its kind, and provides comparative rankings, demographic trends, and unique insights into the dynamics behind reputational impact.